Kunal Shah Steps Down as CRED CEO to Lead WhatsApp Following Meta’s Whopping Investment

Kunal Shah stepped down as CEO of CRED to lead WhatsApp globally. According to reports, Meta acquired a 20 percent share in CRED. Prior to that, as part of the startup’s Series H funding round, Meta platforms had invested over 900 million dollars or roughly Rs. 8,550 crore in CRED.

As part of the agreement, Will Cathcart, who has been in charge of WhatsApp for seven years, has been replaced by Kunal Shah, the founder of CRED. After obtaining a sizable investment from Meta, Kunal Shah leaves his role as CEO of CRED to take over as CEO of WhatsApp.

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Now, under the terms of the agreement, Meta will purchase a minority share of approximately 20% in CRED, as stated above. On a post-money valuation, the investment is worth Rs. 43,239 crore or around 4.5 billion USD. Purchases of primary and secondary shares make up the funding, according to the reports. Kunal Shah, the founder of CRED, resigned as CEO and was named worldwide head of WhatsApp as part of this larger agreement, highlighted by reports.

It’s been a minute. 2015–2018
– Exited FreeCharge. Spent time learning and investing.
– Pondered about: Why can’t trust be rewarded? Started with $1M of personal capital.
– Launched CRED to reward people for paying credit card bills on time. 2019–2025
– Built a system run by a… — Kunal Shah (@kunalb11) June 22, 2026

What will be the role of Kunal Shah?

He will be responsible for leading WhatsApp into its next phase of growth, with a focus on increasing revenue from advertising and subscription products and integrating artificial intelligence agents into the platform.