Piyush Pandey, Advertising Legend Who Gave Indian Brands a Local Voice, Dies at 70

Piyush Pandey, the creative force behind some of India’s most iconic advertising campaigns, passed away on October 24, 2025, at the age of 70. Known for his innovative approach and cultural resonance, Pandey’s work transformed the Indian advertising landscape.

Pandey began his career in advertising in 1982 with Ogilvy, where he quickly rose through the ranks. His breakthrough came with the “Hamara Bajaj” campaign, which captured the essence of Indian middle-class aspirations. He further solidified his reputation with memorable campaigns like “Ab Ki Baar Modi Sarkar” and “Thanda Matlab Coca-Cola,” which became part of India’s cultural lexicon.

A Legacy of Cultural Resonance

Pandey’s ability to infuse Indian cultural nuances into advertising made his work stand out. He believed in creating campaigns that spoke to the heart of the Indian audience, using local languages and settings to build a connection. This approach not only enhanced brand recall but also made advertising more relatable to the masses.

Tributes from Across the Nation

The news of Pandey’s passing has sent shockwaves through the advertising industry and beyond. Prime Minister Narendra Modi expressed his condolences, acknowledging Pandey’s contributions to Indian advertising. Industry leaders and celebrities, including Anand Mahindra and Smriti Irani, also paid tribute to the man who reshaped the advertising landscape.

Beyond his professional achievements, Pandey was known for his warmth and generosity. He mentored countless young professionals in the industry, sharing his insights and experiences. His passing marks the end of an era in Indian advertising, leaving behind a legacy that will continue to inspire future generations.

Piyush Pandey’s work transcended advertising; it became a reflection of Indian society and culture. His campaigns not only sold products but also told stories that resonated with the everyday Indian. As the industry mourns his loss, his contributions will undoubtedly continue to influence and inspire the world of advertising for years to come.