Would You Pay ₹5K for a Hug? Delhi’s Cuddle Craze Explained

The Hug That Heals: Inside Delhi’s New “Cuddle Therapy” Trend

In a fast-paced city like Delhi, where loneliness and stress often go hand in hand, a new wellness trend is making waves: cuddle therapy. For around ₹5,000, people are booking three to four-hour cuddle sessions with professionals trained to offer emotional comfort through platonic touch.

But what exactly is cuddle therapy?

At its core, cuddle therapy is a form of emotional wellness built on consensual, non-sexual touch, hugging, holding hands, or simply resting together. The idea is that gentle physical contact can lower stress hormones (cortisol), release oxytocin (the “feel-good” hormone), and promote a deep sense of calm and connection.

Professional cuddlers create a safe, comforting space where clients can unwind, talk, or even share their emotions freely. Some sessions may include light massages or guided relaxation, depending on the client’s comfort level.

While prices vary by location, with some sessions costing up to ₹10,000, the growing demand in Delhi highlights a modern-day reality: people crave connection in an increasingly disconnected world.

However, the trend isn’t without controversy. Some reports claim that certain sessions cross professional lines, offering “happy endings” under the guise of therapy. This has sparked a heated debate is this truly a wellness service or a blurred version of intimacy for hire?

Regardless of the debate, one thing is clear: Delhi’s cuddle business reflects how emotional well-being is becoming just as important as physical health. In a city that never slows down, maybe sometimes, all people really need is… a safe hug.