India’s Beauty Products Market Projected to Reach 39 Billion USD by 2030; Gen Z, Non-Metros Drive Growth, Report

According to a study by Flipkart, a major e-commerce company, India’s beauty and personal care (BPC) products industry is expected to reach 39 billion USD by 2030, owing to a basic change in customer behavior. Industry professionals consider the Indian cosmetics industry, now worth around 27 billion USD, to be among the most promising growth markets worldwide, according to the Flipkart GlamUp Annual Beauty Trends Report 2026.

According to the top e-commerce platform, customers buy 12 beauty products on its website each second. Orders and units in the category increased by 1.6x, while the platform’s BPC business experienced a 1.5x year over year growth in Gross Merchandise Value (GMV) during the first quarter of the fiscal year 2025-26.

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Who are the Growth Drivers?

Over half of the BPC customers on the platform are now Gen Z consumers and they were responsible for a sizable portion of this expansion.

The research also emphasizes how beauty has spread throughout the nation, pointing out that two thirds of all beauty related searches come from non-metro regions. Moreover, Tier 2 and smaller towns now account for nearly one third of BPC sales on the site, according to the report.